Over the last few years, social media has changed the ways in which contractors do business. For instance, social media marketing has created profound shifts in how contractors reach new customers and even interact with existing ones. This is because social media platforms have fostered communities of followers who engage with a contractor’s services in ways that traditional marketing never could. And unlike traditional marketing, social media marketing has a much wider, global reach. This means the contractor now has access to a global platform of supporters, followers, and other industry professionals, all through the click of a button. Here is the complete run down on social media marketing for contractors.
Social media marketing is important for the growth of any contractor’s services. While a contractor may be based locally, the reach of social media spans the entire world—anywhere where there is internet access. For instance, when customers have questions or concerns they head straight to the internet for their answers. Many of these answers can be found on social media accounts. As people have increasingly utilized the internet more and more, they have also come to rely on social media as a reliable source of information regarding the products and services that they are most interested in.
Social media helps contractors start conversations, interact with, and engage with those who have taken the time to support the contractor’s business. When potential customers are deciding on how to choose a contractor, they are very likely to take into consideration what the contractor is posting on social medial
There are many popular social media platforms available to choose from. Some of the top contenders are Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn. While it may be rather time consuming to choose all of these social media platforms, top experts suggest that businesses choose at minimum three to consistently post content on. A contractor’s choice in a social media platform will depend largely on which platform fits in well with the contractor’s brand. It will also depend on which platform best showcases the contractor’s services. For instance, YouTube may be of interest since the brand can put a face on its workmanship and expertise with helpful explainer videos. Similarly, Facebook could be used for posting helpful before and after pictures that attest to the high-quality delivery the contractor can perform.
There are many benefits to social media marketing. Here are some of the top reasons a contractor should implement a social media strategy today:
So, while social media can be intimidating at first, there are many reasons why a contractor should rely on social media to market themselves. Social media is free to set up platform and is easy to maintain. This can save the contractor thousands in dollars as they seek affordable ways to reach new customers in their service area. As a contractor, do not make the mistake of keeping social media at arm’s length. Consult with a team of marketing professionals today and consider social media marketing for contractors as a modern approach that can quickly growing the business.